An ice sculpture of a heart was brought to life in Times Square on Friday, just in time for Valentine’s Day weekend.

Designed by architect brothers Robert and Granger Moorhead, the blocks of ice are calibrated to absorb and magnify the lights of the illuminated chaos of Times Square.

The architects say on their Web site that the work is expected to slowly melt away in a celebration of the “temporary nature” of the installation.

Ice sculptors Takeo and Shintaro Okamoto helped construct the heart from masonry-scaled blocks of ice.  1010Wins

A photo gallery of the work here.