dietrich via Flickr

Those hearty connoisseurs of frigid waters were back again for yet another well-publicized swim. On January 1, an estimated 1,000 people took part in the annual Coney Island Polar Bear Club New Year’s Day Swim and Polar Plunge; its largest gathering since the club was founded in 1903.

How cold is it? It is so cold that even a macho man in a Marilyn Monroe disguise wearing a bikini in an updated version of an old movie, retitled here “Some Like It Cold,” took a plunge into 44 degree waters on the Coney Island beach. {read more}

related: Polar Bears’ Return